Cash flow, creativity, and compassion are not mutually exclusive™
Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • Rejecting online in favor of print: Why scarcity works for Le Canard

    I joyfully read a WSJ article about Le Canard Enchaine, a French weekly satirical + scoops newspaper (think The Onion, but with some real breaking news) that knows their audience, is confident in who they are – and is breaking the rules of media publishing today. How? They refuse to go online. And they refuse to accept ad…

    Read more…


  • What “Commercial Kings” can teach you about wise – and fun – marketing

    If you have not had the pleasure of catching “Commercial Kings” on IFC with Rhett and Link, you absolutely need to sit down and watch a few episodes. You know those cheesy local TV ads that stick in your brain like glue? Well, these former ad guys are on a mission to create memorable TV spots for local…

    Read more…


  • Netflix’s human touch and rebrand – the good, bad and ugly

    Netflix recently sent their customer base into a tizzy by charging more (and separately) for DVD mailings and streaming movies. As a customer, my husband received this email below from Netflix CEO Reed Hastings that was both good (apologies, human voice) and bad (what’s up with the confusing brand spinoff?). Below, I share my thoughts…

    Read more…


Ready to join the revolution?

Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.

Privacy
This field is for validation purposes and should be left unchanged.