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Maria’s weekly expert insight on empathy-led business, culture and brands
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Watching the death- and birth – of customer loyalty (Part 2)
Last week, I gave you the scoop on five steps to avoid if you don’t want to turn loyal customers into a band of torch-and-pitchfork bearing villagers. I’d say that we can all agree that is something to be avoided, no? Part 2 is all about a magical experience we had in Spain, what this…
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Watching the death – and birth – of customer loyalty (Part 1)
Just back from a trip to Europe. Ah, so many juicy brand nuggets to share over the next few posts! I got to witness how a careless business turned a raving fan into a staunch enemy right over dinner. Heed these lessons, friends, to avoid alienating your best customers as well… My husband used…
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Keep it simple: how to define “brand”
This week’s Slice of Advice Q comes from Bonnie Bradshaw, a motivational youth speaker. She writes “When someone asks me what is my Brand I don’t have a clue what to say!” As I tell her in the video below, don’t get all wrapped around the axle about defining brand. Brand is simply your reputation,…
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