Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Widows, Champagne and Entrepreneurship: Learn from Veuve Clicquot
If you think small, family-owned businesses have it rough right now, step into Veuve Clicquot’s (The Widow Clicquot’s) shoes in this dynamic book, The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled It. Talk about an “entrepreness” with moxie to spare.
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How to ruin customer loyalty
It’s amazing how just two little words, said sincerely, can make or break your customer’s brand impressions. Recently, my husband and I went through a horrific experience with a financial planner. This person has always been so good to us over the years and we trusted him implicity. In the last two years, however, he…
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Tell me why I should care
Dell recently announced they are “taking a cue from the Apple playbook” and launching a new branding campaign that does not talk about technology. From the NASDAQ article: The campaign, dubbed "More You," is aimed at personalizing technology and marks a break in tradition for a company that got its start by commoditizing computers. Rather…
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