Cash flow, creativity, and compassion are not mutually exclusive™
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Maria’s weekly expert insight on empathy-led business, culture and brands

  • How to ruin customer loyalty

    It’s amazing how just two little words, said sincerely, can make or break your customer’s brand impressions. Recently, my husband and I went through a horrific experience with a financial planner. This person has always been so good to us over the years and we trusted him implicity. In the last two years, however, he…

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  • Tell me why I should care

    Dell recently announced they are “taking a cue from the Apple playbook” and launching a new branding campaign that does not talk about technology. From the NASDAQ article: The campaign, dubbed "More You," is aimed at personalizing technology and marks a break in tradition for a company that got its start by commoditizing computers. Rather…

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  • Reboot and Reframe: Branding lesson for life #7: Find the Humor

    Reboot and Reframe: Branding lesson for life #7: Find the Humor

    Even when things are serious, it helps to find the humor. It helps us cope, deflates a tense situation, and helps you think more clearly and problem solve than if you were angry, frustrated or sad. Laugher helps you get out of the “red zone” and into a more calm, productive state of mind. As…

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