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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Reboot and Reframe: Branding lesson for life #4: PRACTICE PATIENCE
In our instant gratification world of 140 character tweets, instant geo-location couponing, and lightning fast Internet speeds, we often forget that human nature is what it is. It takes time to build a strong reputation, for people to get to know you, trust you and believe your claims. Simply rolling out a pretty new logo…
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Reboot and Reframe: Branding lesson for life #3: COUNT ON YOUR TRIBE
Just like a personal reputation, a brand relies on how its perceived by others in order to determine success or failure. That loyalty will boost a brand exponentially, increase word of mouth and save the company’s butt in times of crisis. When you build up enough strong brand equity with your loyal fan base, they…
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Reboot and reframe: Branding lesson for life #2: Be Authentic
Accepting who you are and what you can deliver is an essential part of building a strong brand. If you can’t walk your talk and deliver on your brand promise, then customers will see right through you and it will catch up to you eventually. Sure, you can create short-term spikes of interest, convince someone,…
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