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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Reboot and reframe: Branding lesson for life #1: FOCUS
What do recovering from a brain aneurysm and branding have in common? Quite a bit, it turns out. Recently, I got the wonderful opportunity to share my dramatic story at a Women Business Owners luncheon and I promised I’d post the lessons here for everyone. This will be a seven-post series. In 2008, at the…
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You love PR: Do your employees know how important it is?
Had to share this gem with full credit to Steve Harrison at Reporter Connection. If you don’t subscribe to it, sign up today – it’s free press queries delivered right to your inbox so you can pitch the media and get your story heard. Here was his juicy advice: Here’s another PR don’t from a…
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The real scoop on “authenticity” and what it means to your customers
Type “authentic branding” into Bing and you’ll pull up 581,000 results. The advice to “be authentic” hits business owners and entrepreneurs more than gray skies hit Seattle from October to May. And, yes, I give this advice to my clients. But what does being “authentic” really mean? This term has been bastardized a bit in…
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