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Maria’s weekly expert insight on empathy-led business, culture and brands
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Reboot and Reframe: Branding lesson for life #3: COUNT ON YOUR TRIBE
Just like a personal reputation, a brand relies on how its perceived by others in order to determine success or failure. That loyalty will boost a brand exponentially, increase word of mouth and save the company’s butt in times of crisis. When you build up enough strong brand equity with your loyal fan base, they…
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Reboot and reframe: Branding lesson for life #2: Be Authentic
Accepting who you are and what you can deliver is an essential part of building a strong brand. If you can’t walk your talk and deliver on your brand promise, then customers will see right through you and it will catch up to you eventually. Sure, you can create short-term spikes of interest, convince someone,…
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Reboot and reframe: Branding lesson for life #1: FOCUS
What do recovering from a brain aneurysm and branding have in common? Quite a bit, it turns out. Recently, I got the wonderful opportunity to share my dramatic story at a Women Business Owners luncheon and I promised I’d post the lessons here for everyone. This will be a seven-post series. In 2008, at the…
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