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Maria’s weekly expert insight on empathy-led business, culture and brands
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Ask the Expert: Matt Heinz on how to sell your heart out
Do you think Sales is a four-letter word? Well, Matt Heinz can help you break it down into something manageable, repeatable and effective. I sat down recently to grill him on his new book, Successful Selling: How to Attract, Manage, Close & Keep More Business in a Buyer-Centric World, The book answers questions like: What…
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Why do I need a mission and vision statement?
It’s funny how entrepreneurs and employees alike get caught up in the tactical details of their business on a daily basis, but when faced with the ultimate question – why do you do what you do – they seem to freeze up. My theory is that a lot of the meaning behind the company mission…
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Any Open Letter to restaurants: Stop tarnishing your brand at Valentine’s Day
Oh, how I wish there was a forum to send a message to every restaurant owner in the country and know it would get read. Just like my open letter to business owners, this one goes out to any restaurant, bar, or eatery that serves us on Valentine’s Day. STOP. TARNISHING. YOUR. BRAND. We all…
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