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Maria’s weekly expert insight on empathy-led business, culture and brands

  • When it’s appropriate to lock yourself into a room: Come join me…

    That calendar meeting stares at you like an accusing parent. You said you would make the time, Maria. You said you were going to clear your schedule and focus on me. And here I am again, being shoved to the following week. Admit it. You’ve had this conversation with yourself. It’s the time you carved…

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  • Do you know how to make the “Switch?”

    Think you don’t have the power/budget/influence to make change happen on a large scale? Think again. I absolutely devoured Chip and Dan Heath’s latest book, Switch. I was a huge fan of their book Made to Stick, which presented a framework for how to create messages that people remember, engage with and act upon. Switch…

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  • Tracking your every move

    I don’t get the whole appeal of location-based apps and ads. I mean, yes, I get that it would make things convenient if my phone could recommend restaurants I was passing by, or a notify me about a special Frappaccino discount at the next Starbucks I was about to hit. When I was single, traipsing…

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