Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

Battle of the college re-brands: ASU vs WSU and who did better

It’s not often you get to see two similar brand rollouts side by side and see clearly why one way is better. As you know, sports fans tend to get closely attached to their team’s brand… and nowhere is that more true than when it comes to college sports. Arizona State University (ASU) has been…
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Southwest shows us how to handle a PR crisis

Southwest Airlines turned a safety nightmare into a PR coup that proves the brand really does care about its customers. We’ve all seen the amazingly campy Southwest Airlines ads that tell us they love our bags so much, they get to fly free. Southwest is trying to prove they are the airline that cares about…
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What is your weakest brand link?

We’ve all heard the saying, “You’re only as strong as your weakest link.” And that is never more true when it comes to branding. You know what I mean. You have a bad experience with one clueless customer service rep and you talk trash about the company as a whole. You get bad service from…
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