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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Saddle Up! Brand Your Business workshop August 12 in Bellevue

    Join us on Thursday, August 12 in Bellevue, WA for a spirited and practical discussion on what branding is, why it matters and how to build a great brand on any budget. I’ll be the marketing and brand speaker at this Biznik event, hosted by partner-in-crime Lynn Baldwin-Rhodes of Power Chicks and Marketing Shebang (don’t…

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  • Monitoring your brand on social media

    A big welcome to Red Slice summer intern Suzi An, the author of this guest blog post. Once a brand has been established, it’s easy to forget the importance of monitoring its impact. How do you know if it’s “working” or if the right buyers are responding unless you immediately see  a sales jump (not…

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  • When charities attack…

    Whoa! Looks like someone may get strangled by a pink ribbon or left for dead with a yellow wristband around their neck. Check out this WSJ article on the legal battles brewing as non-profits protect their brands and trademarks. Can’t we all just get along, you might think? Well, not when big bucks and big…

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