Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

Monitoring your brand on social media

A big welcome to Red Slice summer intern Suzi An, the author of this guest blog post. Once a brand has been established, it’s easy to forget the importance of monitoring its impact. How do you know if it’s “working” or if the right buyers are responding unless you immediately see a sales jump (not…
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When charities attack…

Whoa! Looks like someone may get strangled by a pink ribbon or left for dead with a yellow wristband around their neck. Check out this WSJ article on the legal battles brewing as non-profits protect their brands and trademarks. Can’t we all just get along, you might think? Well, not when big bucks and big…
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Are you ready for a Big Turn Off?

Yes, I know. We normally ask for people, places and things to turn us on, ignite our creativity, spark our inner muse. But good friend of Red Slice and Guru of New Sarah Browne just unplugged and regained some sanity on her recent trip to Alaska. I loved what she had to say in this…
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