Cash flow, creativity, and compassion are not mutually exclusive™
Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • How to interview…and be interviewed: Advice from Katie Couric

    Many of you out there promoting your businesses or serving as spokespeople will hopefully be doing more and more press and informational interviews. PR is a core tactic in your brand building strategy and you want to ensure you are further conveying your brand messages when you are on camera, on the radio or in…

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  • Apple under fire: When designers get big egos

    Oh dear. Branding great Apple majorly screwed up. If you’ve been under a rock, here’s the deal: they are under fire for releasing the brand new iPhone (which has sold really, really well) with reception issues. It seems to drop calls when the phone is touched by a person’s hand in a certain spot. The…

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  • Why saving money on branding can cost you

    We’ve all seen it – and maybe done it. We spend money on lawyers or accountants to build our business the right way, but when it comes to something like a logo or a website, we think, “Why, my neighbor’s teenage niece knows how to use Illustrator! Maybe she can do my logo for free.”…

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