Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

Now that’s what I mean by delight!

I had the best car rental experience of my life last week. And that is a bold statement from someone who worked as a management consultant and in affiliate sales during her career and used to travel up the yin-yang. I rented through Alamo at the Philadelphia Airport because they were the most cost-effective option…
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How to interview…and be interviewed: Advice from Katie Couric

Many of you out there promoting your businesses or serving as spokespeople will hopefully be doing more and more press and informational interviews. PR is a core tactic in your brand building strategy and you want to ensure you are further conveying your brand messages when you are on camera, on the radio or in…
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Apple under fire: When designers get big egos

Oh dear. Branding great Apple majorly screwed up. If you’ve been under a rock, here’s the deal: they are under fire for releasing the brand new iPhone (which has sold really, really well) with reception issues. It seems to drop calls when the phone is touched by a person’s hand in a certain spot. The…
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