Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Why saving money on branding can cost you
We’ve all seen it – and maybe done it. We spend money on lawyers or accountants to build our business the right way, but when it comes to something like a logo or a website, we think, “Why, my neighbor’s teenage niece knows how to use Illustrator! Maybe she can do my logo for free.”…
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More bang for the celebrity buck
Authenticity is the word du jour when it comes to branding. Imagine that: Customers get mad when you say you are one thing but act like another. Shocking. While there may be some goods and services where we could give two figs about authenticity (did that kitchen gadget really do what it did on TV?…
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Passion for your brand = passionate customers = more $$
I know someone who absolutely loves her job. LOVES it. Even though she’d appear to be in one of the most boring industrues known to man, she talks about customer relationships, and solving problems, and being mentored by her boss. She’s like those ITT Tech commercials, where the graduate talks about how their new career has…
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