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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Want juicy brand advice? Check out this pretty book

      I think I need to write a book about the process of writing a book. What a ride! Branding Basics for Small Business can be preordered if you email preorder@norlightspress.com with your desired qty. All the juicy advice on building an irresistible brand you can stand – plus case studies & anecdotes galore. Here’s…

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  • The brand book is coming! The brand book is coming!

    Whew! (Hopefully) final manuscript edits sent to the publisher on Thursday. Now we deal with layout and all of that….can’t wait to get this juicy, practical guide into all my favorite entrepreneurs’ and marketing professionals’ hot little hands. Branding Basics for Small Business: How to create an irresistible brand on any budget should be printed…

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  • What are your favorite TV shows subliminally telling you to do?

    We all know about product placement as a way to cut through the ad clutter and still enable content providers to attract marketers. This is when they embed the product into the actual show, like Coke strategically placing branded cups at the judges’ table on American Idol or Cisco’s video conferencing equipment playing a crucial…

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