Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

Is the media or the message getting in your way?

The old adage, “Is it the medium or the message?” has never held more weight than it does in today’s marketing arena. You have a story to tell (your brand message) and you have a dizzying array of mechanisms through which to tell it (Twitter, website, blog, ad, events, signage, Facebook….) So when it comes…
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Want juicy brand advice? Check out this pretty book

I think I need to write a book about the process of writing a book. What a ride! Branding Basics for Small Business can be preordered if you email preorder@norlightspress.com with your desired qty. All the juicy advice on building an irresistible brand you can stand – plus case studies & anecdotes galore. Here’s…
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The brand book is coming! The brand book is coming!

Whew! (Hopefully) final manuscript edits sent to the publisher on Thursday. Now we deal with layout and all of that….can’t wait to get this juicy, practical guide into all my favorite entrepreneurs’ and marketing professionals’ hot little hands. Branding Basics for Small Business: How to create an irresistible brand on any budget should be printed…
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