Cash flow, creativity, and compassion are not mutually exclusive™
Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • Why I’m starting to hate Apple

    I’ve long admired Apple for its branding prowess, it’s ability to connect with customers, to innovate, to “think different.” But the recent fight they are having with Adobe over Flash on the iPhone and iPod has got me seeing their brand in a whole new light – and not a very flattering one. Today’s WSJ…

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  • Don’t put all your brand eggs in one basket

    Facebook rocks. It really does. And it can be great for your business and building your community. But as I talk about in my upcoming book, Facebook – and social media in general – is just one tool in the branding arsenal. It is not THE tool, nor should you embark on delving into these…

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  • Is the media or the message getting in your way?

    The old adage, “Is it the medium or the message?” has never held more weight than it does in today’s marketing arena. You have a story to tell (your brand message) and you have a dizzying array of mechanisms through which to tell it (Twitter, website, blog, ad, events, signage, Facebook….) So when it comes…

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