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Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • It sucks when you ruin your brand, doesn’t it?

    As with all branding, personal branding – formerly known as “your reputation” – relies on clarity and consistency across what you say, how you look and what you do. We all work very hard to build up and safeguard our personal brands. Often, as we go through life, we don’t even know what our personal…

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  • Why I’m starting to hate Apple

    I’ve long admired Apple for its branding prowess, it’s ability to connect with customers, to innovate, to “think different.” But the recent fight they are having with Adobe over Flash on the iPhone and iPod has got me seeing their brand in a whole new light – and not a very flattering one. Today’s WSJ…

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  • Don’t put all your brand eggs in one basket

    Facebook rocks. It really does. And it can be great for your business and building your community. But as I talk about in my upcoming book, Facebook – and social media in general – is just one tool in the branding arsenal. It is not THE tool, nor should you embark on delving into these…

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