Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Brand building vs. random tactics
Somedays, I feel like a salmon fighting my way upstream. No matter how many books are written, no matter how many posts Seth Godin writes, no matter how many times our own lives are touched by organizations doing it right…people still want to think brand is the same thing as a logo or advertising. They…
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Why I (heart) joy…and BMW
Photo credit: orangewheels.co.uk What a treat to unfold my WSJ the other morning and have an 11×11 object fall out. It looked like a color brochure, printed on heavy stock, and folded into squares. The top square said the following: We do not make cars. We are the creators of emotion. We are the keepers…
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Seattle: Make smarter marketing decisions with this 4-week course
If you are in or near Seattle and are tired of beating your head against the wall to gain new customers, connect more fully with those you have, and generate more revenue, let me calm your troubled mind. The “secret” (OK, I hate the word) is taking the time to create a strong Brand Strategy…
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