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Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • Is your message clear and consistent?

    That depends: Do you know the difference between messaging and copy? Messaging and copy are two different things and knowing how and why can make your brand a hit or a flop. So many entrepreneurs confuse “copy” with “messaging.” You need messaging, and a firm messaging platform to base all of your “copy” on: website…

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  • Be careful how you sell

    This may sound like an odd title, but HOW you do business really is just as important to your brand as WHAT you do, or your logo, communications, etc. Take a lesson from a business owner who I am sadly watching destroy their brand through pushy, in-your-face promotional tactics. This person is an expert in…

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  • Brand at work: How DRY Soda’s brand has evolved

    Here’s a peek at a case study that will be featured in my upcoming book, Branding Basics for Small Business, due out this Spring/Summer: A strong brand strategy does not remain stagnant; it can evolve to adapt to changing demands and dynamics while still staying close to its roots. Sharelle Klaus, Founder and CEO of…

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