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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Seattle: Make smarter marketing decisions with this 4-week course

    If you are in or near Seattle and are tired of beating your head against the wall to gain new customers, connect more fully with those you have, and generate more revenue, let me calm your troubled mind. The “secret” (OK, I hate the word) is taking the time to create a strong Brand Strategy…

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  • Is your message clear and consistent?

    That depends: Do you know the difference between messaging and copy? Messaging and copy are two different things and knowing how and why can make your brand a hit or a flop. So many entrepreneurs confuse “copy” with “messaging.” You need messaging, and a firm messaging platform to base all of your “copy” on: website…

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  • Be careful how you sell

    This may sound like an odd title, but HOW you do business really is just as important to your brand as WHAT you do, or your logo, communications, etc. Take a lesson from a business owner who I am sadly watching destroy their brand through pushy, in-your-face promotional tactics. This person is an expert in…

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