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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Brand at work: How DRY Soda’s brand has evolved
Here’s a peek at a case study that will be featured in my upcoming book, Branding Basics for Small Business, due out this Spring/Summer: A strong brand strategy does not remain stagnant; it can evolve to adapt to changing demands and dynamics while still staying close to its roots. Sharelle Klaus, Founder and CEO of…
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The Brand of Valentines Day
Many things in our lives have brands, other than businesses: Think Paris, Super Bowl or Valentine’s Day. Yes, I’m late to the party as it was yesterday, but the traditional brand of this festivus of love permeates our culture – and many have even backlashed against it. So how can a holiday have a “brand”…
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How to bring branding “home”
I had the pleasure to interview Josh Levine of Great Monday recently for my upcoming book, Branding Basics for Small Business (due out in late Spring/early Summer 2010). Josh will also be my co-panelist at Branding Inside Out on Feb 18 in San Francisco. We talked a lot about how to make branding real and…
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