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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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The Brand of Valentines Day
Many things in our lives have brands, other than businesses: Think Paris, Super Bowl or Valentine’s Day. Yes, I’m late to the party as it was yesterday, but the traditional brand of this festivus of love permeates our culture – and many have even backlashed against it. So how can a holiday have a “brand”…
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How to bring branding “home”
I had the pleasure to interview Josh Levine of Great Monday recently for my upcoming book, Branding Basics for Small Business (due out in late Spring/early Summer 2010). Josh will also be my co-panelist at Branding Inside Out on Feb 18 in San Francisco. We talked a lot about how to make branding real and…
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Does your space match your brand?
We’ve all experienced that horrible disconnect that happens when a shop or restaurant looks completely different on the inside than the image we got from their ads or messaging. Or what about when a business that you’ve built up in your mind as “sophisticated, classy and cutting-edge” is actually in a sad office park with…
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