Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

How to reply to a PR query- and how not to

Many small biz owners and marketing pros use HARO – Help A Reporter Out – for free media queries. It’s DIY PR, served up in 3 daily emails. But listen up, people: as with everything DIY, you must “do it right” to get results. And many folks do not. Having seen the other side of…
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Ask the Expert: Using social media to delight & provoke, plus how studios know whether to cast Ashton or not

Part 2 with Scott Montgomery, (see Part 1 here) this time about social media mayhem and his new firm that tracks and analyzes entertainment buzz, Fizziolo.gy. RS: Tell me about social media’s place in the branding equation? Who’s using it right? Do you think it works better for smaller or larger companies? SM: Well I…
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Ask the Expert: What’s your brand promise and what is it wearing?

Forget the hype of marketing alternatives swirling about you. It’s all about the fundamentals, regardless of which channel you use to broadcast your message. There is indeed a reason that Snuggies sell so well, as you will learn below. One of my favorite people in the world, and the man who teaches me so much…
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