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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Ask the Expert: Using social media to delight & provoke, plus how studios know whether to cast Ashton or not

    Part 2 with Scott Montgomery, (see Part 1 here) this time about social media mayhem and his new firm that tracks and analyzes entertainment buzz, Fizziolo.gy.  RS: Tell me about social media’s place in the branding equation? Who’s using it right? Do you think it works better for smaller or larger companies? SM: Well I…

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  • Ask the Expert: What’s your brand promise and what is it wearing?

    Forget the hype of marketing alternatives swirling about you. It’s all about the fundamentals, regardless of which channel you use to broadcast your message. There is indeed a reason that Snuggies sell so well, as you will learn below. One of my favorite people in the world, and the man who teaches me so much…

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  • 5 Branding Myths…Shattered

    People sometimes let the myths get in the way of the reality when it comes to branding. I recently did a guest column at understandingmarketing.com about this topic. Reprinted below for your enjoyment: When people think branding, they often just think it’s a logo or business card. Or they think of the opposite extreme like…

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