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Maria’s weekly expert insight on empathy-led business, culture and brands

  • 5 Branding Myths…Shattered

    People sometimes let the myths get in the way of the reality when it comes to branding. I recently did a guest column at understandingmarketing.com about this topic. Reprinted below for your enjoyment: When people think branding, they often just think it’s a logo or business card. Or they think of the opposite extreme like…

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  • 2010 Advertising Trends: Tiger Fallout and Less Glitz

    Great article in today’s WSJ about advertising trends for 2010. Writer Suzanne Vranica combs Madison Avenue to find out what we’ll be seeing in 2010. Here are her 10 trends and my Red Slice take on them. 1) Rising Stars: We thought we were done with Joe the Plumber but alas, everyone is a critic…

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  • Happy holidays

    Red Slice is trekking back to the Midwest for Christmas and will be going dark until January. Whatever your religion, take this time to enjoy friends and family, count your blessings, and think big thoughts about how to build your business in 2010. The more you can set a clear vision and break things down…

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