Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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When brands disappoint: Hooters
Hear me out. Put aside your disgust about women parading around in orange short-shorts in a PG-rated version of a strip club named after a derogatory term for the female anatomy. If you can. I agree. Only a few people can really pull off orange well – I know one of them. So that’s exploitation…
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Tiger-gate: Accenture’s branding nightmare
Accenture just announced that, in light of the recent Tiger Woods scandals, they will be dropping the 6-year sponsorship with the golfer. This results in a massive branding and marketing headache for Accenture in more ways than one: they have to replace both internal materials and external marketing materials in 27 countries. If you’ve been…
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Management vs. Leadership: What’s the Diff?
I attended a wonderful breakfast today for the Women’s Business Exchange, an innovative networking group that goes beyond just business building topics to areas of balance, leadership and…well, SOUL. Today’s speaker was Michelle Clements, Senior VP of Human Resources at REI, the outdoor sports and apparel retailer that my husband single-handedly must keep in business.…
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