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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Planning for a successful 2010
In the crush of the holiday season, marketing execs and business owners are in the throes of planning for 2010. What can you do to keep your sanity while building your marketing plan? Here are a few tips to stop you from going postal. Remember your Goals: I know, I know. We all fall…
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Brand is in the eye of the beholder
Check out this fun little experiment in brand perception at www.brandtags.net. They flash a logo up and you type the first thing that comes to mind when you see it. From the site: "The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, a brand is whatever they say…
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Brand at Work: Pink’s Original Bakery
I love it when I find cool new branding while I’m out and about. Case in point: my neighborhood Tully’s has been promoting their new bakery items, which are supplied by Seattle’s Pink’s Original Bakery. With the colorful pink striped banners hanging up in store, I just had to grab their brochure. And when I…
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