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Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • Brand boosting brainstorm to get your marketing butt in gear

    Hurry! Only 2 spots left! This might be the best $49 you spend on your business this year…. In or near by Seattle? I’m offering a Branding Brainstorm on Jan 7, 2010 from 2-4:30 pm. Maximum of 6 people, where we focus on each business, audit messaging, tweak brand strategy, throw out crazy ideas and…

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  • Planning for a successful 2010

    In the crush of the holiday season, marketing execs and business owners are in the throes of planning for 2010. What can you do to keep your sanity while building your marketing plan? Here are a few tips to stop you from going postal.   Remember your Goals: I know, I know. We all fall…

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  • Brand is in the eye of the beholder

    Check out this fun little experiment in brand perception at www.brandtags.net. They flash a logo up and you type the first thing that comes to mind when you see it. From the site: "The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, a brand is whatever they say…

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