Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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The Dreaded “S” Word
Entrepreneurs love being creative, dynamic, bold, innovative….but they often hate SELLING. Which is kind of funny, seeing as how that is the key to generating revenue. Women business owners especially struggle with what they perceive to be “annoying”, “slick” or “deceitful.” But if you don’t believe in the value of your goods and services –…
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Living your brand – inside and out
I am digging these guys, Incite, who I saw at an American Marketing Association luncheon yesterday. They help companies live their brand inside and out, especially within their operations, HR and employee practices. These are my peeps. As Red Slice always says, brand strategy is something that guides more than your marketing. It can help…
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Is your logo “sexy”?
Excuse me? That’s right….Is. Your. Logo. Sexy. “But, Maria, I sell packaged software apps to enterprise customers.” or “I provide coaching services.” What do those have to do with being sexy? By sexy, I mean sophisticated, expressive, uniquely “yours” in the minds of your target audience. “Sexy” is in the eye of the beholder, for…
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