Cash flow, creativity, and compassion are not mutually exclusive™
Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • Is your logo “sexy”?

    Excuse me? That’s right….Is. Your. Logo. Sexy. “But, Maria, I sell packaged software apps to enterprise customers.” or “I provide coaching services.” What do those have to do with being sexy? By sexy, I mean sophisticated, expressive, uniquely “yours” in the minds of your target audience. “Sexy” is in the eye of the beholder, for…

    Read more…


  • How much of YOU should you put in your brand?

    We had a lively group at our Ignite Your Marketing workshop last night. Whitney Keyes and I presented some brand and marketing basics, a 10-step formula for creating a brand strategy, and how to put that brand into action. Feedback was wonderful! “Well-crafted, simple, clear explanations” “It made me want to brainstorm further!” “Motivating, current,…

    Read more…


  • Time, Time, Time….and how to sell it

    Today’s WSJ has an excellent article on how companies can use time to their competitive advantage. In a world with only so many high-level benefits can be offered (you can have sub-messages at the 2nd and 3rd tiers down, but really most benefits either increase, decrease or improve something) this is a great way to…

    Read more…


Ready to join the revolution?

Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.

Privacy
This field is for validation purposes and should be left unchanged.