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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Is your logo “sexy”?
Excuse me? That’s right….Is. Your. Logo. Sexy. “But, Maria, I sell packaged software apps to enterprise customers.” or “I provide coaching services.” What do those have to do with being sexy? By sexy, I mean sophisticated, expressive, uniquely “yours” in the minds of your target audience. “Sexy” is in the eye of the beholder, for…
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How much of YOU should you put in your brand?
We had a lively group at our Ignite Your Marketing workshop last night. Whitney Keyes and I presented some brand and marketing basics, a 10-step formula for creating a brand strategy, and how to put that brand into action. Feedback was wonderful! “Well-crafted, simple, clear explanations” “It made me want to brainstorm further!” “Motivating, current,…
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Time, Time, Time….and how to sell it
Today’s WSJ has an excellent article on how companies can use time to their competitive advantage. In a world with only so many high-level benefits can be offered (you can have sub-messages at the 2nd and 3rd tiers down, but really most benefits either increase, decrease or improve something) this is a great way to…
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