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Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • How much of YOU should you put in your brand?

    We had a lively group at our Ignite Your Marketing workshop last night. Whitney Keyes and I presented some brand and marketing basics, a 10-step formula for creating a brand strategy, and how to put that brand into action. Feedback was wonderful! “Well-crafted, simple, clear explanations” “It made me want to brainstorm further!” “Motivating, current,…

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  • Time, Time, Time….and how to sell it

    Today’s WSJ has an excellent article on how companies can use time to their competitive advantage. In a world with only so many high-level benefits can be offered (you can have sub-messages at the 2nd and 3rd tiers down, but really most benefits either increase, decrease or improve something) this is a great way to…

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  • Brand Gap: What’s in a name?

    More from Marty Neumeier’s great book The Brand Gap: What makes a good company name? I love this, as I get asked this question all the time. By no means a naming “expert”, I still have put on my branding and creative writing hat for clients on this – for example, coming up with the…

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