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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Brand Gap: What’s in a name?

    More from Marty Neumeier’s great book The Brand Gap: What makes a good company name? I love this, as I get asked this question all the time. By no means a naming “expert”, I still have put on my branding and creative writing hat for clients on this – for example, coming up with the…

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  • Make Marketing Matter to Your CEO

    Many of us in the corporate world have at one time or another struggled to justify marketing expenditures to the powers-that-be. If I had a dime for every time I fought with a CFO over why we needed to pay for certain marketing activities (“No, I don’t know how to code HTML, thank you very…

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  • Top 10 Tips for Effective Branding and Messaging

    A helpful primer with some top branding tips I’ve culled over the years. Have some others? Would love to see them in the comments! 1. Know yourself, know your business A good brand stems from authenticity. This means being consistent in messaging, visuals, and experience and not just giving lip service. If you claim customer…

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