Cash flow, creativity, and compassion are not mutually exclusive™
Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • Screening Sales Leads for More Productive Reps

    Let me put my B2B marketing hat on here. I recently chimed in on a Linked In discussion about leveraging outside firms or inside sales teams to help set appointments/screen leads for experienced sales reps. I have used both methods to great success – and a few failures – and want to share them with…

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  • Marketing Tools, Advice and Real Ideas You Can Use

    Promo time: Seattle business owners, there are a few spots still left for our Oct 28 workshop, Ignite Your Marketing. Forget the fluff and hype: Whitney Keyes and I provide real, actionable, easy marketing advice that will save you thousands of dollars of time and money – and will increase visibility, press and sales for…

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  • Product Placement – What Do You Think?

    It’s all the rage, what with DVR’s and TiVo – to try to get your product into the set of a program/movie or used by a celeb. It’s more of a soft sell, the product is shown in context, people don’t zap through it, and you can associate your product with a hot new star…

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