Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Frenemies
Befriend the competition? Mon Dieu! But smart companies are learning how to partner up and play nice to everyone’s business can grow. My good buddy Whitney Keyes like to cite a story of a local Seattle chocolatier who needed to find an innovative way to incease customers. The solution? Partner with the other local chocolatiers…
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Ignite Your Marketing! October 28, Seattle
Seattle-area business owners: Whitney Keyes and I are back presenting Ignite Your Marketing on Ocober 28, 2009 in Fremont from 6-9 pm. All info is here. If you are serious about growing your business, wading through the marketing mumbo jumbo, and focusing your time and money on what will really increase sales, you need to…
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How NOT to get a city on your side
Chase bought Washington Mutual last year and entered the Washinton State market with a pretty big advertising and branding campaign. Unfortunately, I am not sure what message they were trying to send to Washingtonians in the process. Washington Mutual (WaMu) was an established Washington state institution, where many people earned their living and did their…
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