Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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How NOT to get a city on your side
Chase bought Washington Mutual last year and entered the Washinton State market with a pretty big advertising and branding campaign. Unfortunately, I am not sure what message they were trying to send to Washingtonians in the process. Washington Mutual (WaMu) was an established Washington state institution, where many people earned their living and did their…
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What Men Don’t Tell Women About Business
I heard a fascinating talk at a Ladies Who Launch event the other night that not only helps women business owners hear the secrets about what men think, but also provided some strong marketing and branding advice for any business owner. Self-professed and reformed “Alpha Male” Chris Flett of GhostCEO was the speaker. GhostCEO helps…
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When Brand Advertising Goes Bad
Catching up on some football this weekend, a TV ad provoked such ire in me, that I had to share. Before I reveal it, let me defend why I have such strong feelings. Marketing and branding has rceived such a bad rap over the years as litle more than “pretty pictures” and wasted budget. OK,…
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