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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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"The Consumer is Not an Idiot. She is Your Wife."
Years later, this mantra of ad great David Ogilvy still rings true. Award-winning creative and chairman of Droga5, Dave Droga did an interview with WSJ. Magazine this past weekend and had some good insights into today’s marketing landscape. Droga’s agency was behind the UNICEF Tap Project and the hilarious Great Schlep campaign video with Sarah…
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The Brand Gap: Shifting your Marketing Appeals
More from Marty Neumeier’s great book The Brand Gap: Marketing appeals have shifted over time from the early part of the century. He walks through a timeline in the book: 1900 – Features – What it has?1925 – Benefits – What it does?1950 – Experience – What you’ll feel?2000 – Identification – Who you are?…
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Pages Pick: The Brand Gap
I devoured The Brand Gap by Marty Neumeier yesterday while on a long ferry ride. I had never heard of Marty and this book was recommended to me by a designer friend who told me my eBook echoed many of his concepts and philosophies. I highly suggest giving this digestible and practical primer a read…
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