Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Super Bowl Hard Sell
Steelers or Cardinals? I actually don’t care about either team, so I’m just not sure. But the Super Bowl will be good as always for one thing: the ads. But according to today’s WSJ, Super Bowl ads are ditching kitchy for hard-sell, immediate action. In a sign of the times, many of the Super Bowl…
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When Clients Go Bad
Takea look at this amusing (yet eerily accurate) video on what happens when clients try to get their marketing to do TOO much at one time. Having worked at an agency, I can totally relate to this with real-world examples. But also having worked on the client side, I can understand the pressure faced by…
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Strong Brand = Cost Savings
Here is a blog post I wrote for the CraveBusiness site that talks about brand strategy and why a good one can save you lots of heartache – and money. It also promotes my upcoming workshop with Whitney Keyes, Branding Strategies to Boost Your Business – on Feb 11 from 6-9 pm in Seattle’s Fremont…
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