Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
-
Get Your Brand Strategy On
As I always preach, brand is not just your logo. It is the core of your business and all decisions – marketing and otherwise – stem from it. A strong brand strategy is the key to making all those other business decisions – and for ensuring you don’t waste time and money on useless marketing,…
-
Red is the New Orange
How happy was I to read in today’s Wall Street Journal that, when it comes to advertising design, red replaces last year’s orange as the color of choice? This makes Red Slice very glad indeed. Other useful tidbits on what to expect with 2009 advertising: Shorter ad formats – 15 second spots have been around…
-
Follow the Black Bars
Spending time at home recuperating from my health issues, I have had the chance to watch a LOT of TV. And over the last few months, I’ve noticed a new technique for ads. It first started appearing in movie trailers for Twilight and other films, and then I started seeing it done on ads for…
Ready to join the revolution?
Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.