Maria’s weekly expert insight on empathy-led business, culture and brands
And you wonder why Public Relations gets a bad rap. PR is really about making sure the truth of your story surfaces clearly and is heard. The dark side of it could be seen as spinning lies for the benefit of greedy shareholders and fat cat executives, but I prefer to see the nobleness in…
Seems the strongest brands can stay alive after death. What comes to mind when you hear massage chairs and ionic air purifiers? Ah, Sharper Image. Many a bored Saturdays were spent meandering around those stores and testing gadgets. But alas, the chain went bankrupt. But wait…don’t count them out. According to the WSJ, Two of…
Saw in the WSJ that the FCC is now scrutinizing product placement and may be putting new rules in place to require more overt disclosure of who has paid to “use their products as props.” Seems someone from under a rock still thinks that the “Idol’ judges just all happen to like drinking Coke –…
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