Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • Leveraging the Tough Times

    I keep reading about all these retailers (and being subjected to their marketing) who are totally trying to spin the economic crisis. And really, who can blame them? The most interesting ones are the seemingly “luxury” items who are still trying to get you to part with your money. A WSJ article recently talked about…

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  • Why Production Quality Matters

    I once had a sales rep at a start up say to me, “Why can’t we do ads like the UPS guys? They just have a guy and a whiteboard – how expensive could that be?” I responded with a gaping mouth and mumbling something about paying Union dues and getting permits, but I’m sure…

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  • Mad About "Mad Men"

    Have you become addicted to the AMC original series, Mad Men yet? If you love advertising and you love drama, you should. I recently caught up with Season 1 on Comcast On Demand. This is a juicy peek into the marketing (and personal) machinations of a 1960’s fictional ad agency, Sterline Cooper. The best parts…

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