Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Red is the New Orange
How happy was I to read in today’s Wall Street Journal that, when it comes to advertising design, red replaces last year’s orange as the color of choice? This makes Red Slice very glad indeed. Other useful tidbits on what to expect with 2009 advertising: Shorter ad formats – 15 second spots have been around…
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Follow the Black Bars
Spending time at home recuperating from my health issues, I have had the chance to watch a LOT of TV. And over the last few months, I’ve noticed a new technique for ads. It first started appearing in movie trailers for Twilight and other films, and then I started seeing it done on ads for…
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Leveraging the Tough Times
I keep reading about all these retailers (and being subjected to their marketing) who are totally trying to spin the economic crisis. And really, who can blame them? The most interesting ones are the seemingly “luxury” items who are still trying to get you to part with your money. A WSJ article recently talked about…
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