Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Why a Brand Project is a Transformation Project
What can management consulting teach you about brand strategy work? Everything. My very first post-college job was as a change management consultant for a large consulting firm. My job was to equip people and teams at Fortune 1000 companies to adopt big changes, whether that was a new system implementation, workflow, or organizational structure. All…
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Who Needs to Be Part of the Brand Project?
Your organization’s brand is its reputation, essence and core. It’s not just a logo creation exercise or marketing’s purview from an ad perspective. It’s everything your company is, offers and stands for, inside and out. Clients are sometimes surprised that when we work on a brand strategy process together, the key component is not just…
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Don’t Reinvent the Wheel
What do you think of when you think of innovation? Do you picture a think tank of experts, crammed into a meeting room with Post-it notes on the wall, formulas on a white board, leftover pizza boxes strewn about, and crazy ideas flying back and forth? When we think of innovation in that way, it can seem daunting. What if I…
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