Cash flow, creativity, and compassion are not mutually exclusive™
Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • Who Needs to Be Part of the Brand Project?

    Who Needs to Be Part of the Brand Project?

    Your organization’s brand is its reputation, essence and core. It’s not just a logo creation exercise or marketing’s purview from an ad perspective. It’s everything your company is, offers and stands for, inside and out.  Clients are sometimes surprised that when we  work on a brand strategy process together, the key component is not just…

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  • Don’t Reinvent the Wheel

    Don’t Reinvent the Wheel

    What do you think of when you think of innovation?  Do you picture a think tank of experts, crammed into a meeting room with Post-it notes on the wall, formulas on a white board, leftover pizza boxes strewn about, and crazy ideas flying back and forth?  When we think of innovation in that way, it can seem daunting. What if I…

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  • How You Can Look At Innovation

    How You Can Look At Innovation

    While all the talk of “pivoting” these days is turning into a drinking game for some entrepreneurs, it’s important to remember one important thing:  As a business owner, creator, entrepreneur, it has always been your responsibility to innovate. This is not new.  Show me a business that never adapts, and I’ll show you an extinct business.  Show…

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