Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Collaborating to Survive…and Thrive
Whoa, these are some crazy times. With the global spread of Coronavirus and most business (and personal lives) at a standstill, what’s an entrepreneur to do to keep her business going to weather to storm? This blog post was originally going to be about when to collaborate from an “outsourcing” point of view. Collaborating to ensure…
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3 Tips to Be a Better Storyteller
People say I’m a good storyteller, which is really nice, since it’s my career. My passion. My purpose. Stories have the power to inspire, delight, provoke, impact, ignite, and make us think. Whether it’s a play, book, movie, documentary….or brand story…there is a human desire to connect through story. Stories are often the only thing that…
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Why Do We Need a Brand Story?
Why do you need a brand story? It’s quite simple. The market is competitive and customers have choices. Too many, actually. We are bombarded by 1000’s of advertising messages every single day. But for those of you skeptical about how a brand story can help you close deals this quarter, pull up a chair. We are HUMANS. We have emotions…
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