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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Why You Need a Niche

    Why You Need a Niche

    “Niche is rich” so some people say. But why do they say this? I mean, it seems counterintuitive to limit your market size, doesn’t it? You want to sell to as many people who will buy your product or service, don’t you?  A few clarifications to help you make better marketing and sales decisions:  Your niche…

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  • How to Listen to Your Inner Wisdom

    How to Listen to Your Inner Wisdom

    Has a leadership coach or self-help guru ever said to you, “You have all the answers inside of you; you just need to listen?”  Upon hearing this, I usually roll my eyes.  Please, I’m a smart cookie. If my intuition or whatever tried to speak to me during this crossroads, I would tell myself, I’d have heard it by…

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  • Collaborating to Survive…and Thrive

    Collaborating to Survive…and Thrive

    Whoa, these are some crazy times.  With the global spread of Coronavirus and most business (and personal lives) at a standstill, what’s an entrepreneur to do to keep her business going to weather to storm?  This blog post was originally going to be about when to collaborate from an “outsourcing” point of view. Collaborating to ensure…

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