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Maria’s weekly expert insight on empathy-led business, culture and brands

  • 3 Tips to Be a Better Storyteller

    3 Tips to Be a Better Storyteller

    People say I’m a good storyteller, which is really nice, since it’s my career. My passion. My purpose.  Stories have the power to inspire, delight, provoke, impact, ignite, and make us think. Whether it’s a play, book, movie, documentary….or brand story…there is a human desire to connect through story.   Stories are often the only thing that…

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  • Why Do We Need a Brand Story?

    Why do you need a brand story?  It’s quite simple.   The market is competitive and customers have choices. Too many, actually. We are bombarded by 1000’s of advertising messages every single day.  But for those of you skeptical about how a brand story can help you close deals this quarter, pull up a chair.  We are HUMANS. We have emotions…

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  • How to Get Your Team to Align On and Live Out Your Mission

    How to Get Your Team to Align On and Live Out Your Mission

    Your mission statement is meant to be a brand tool that informs your decisions on a daily basis.  It describes what you do on a daily basis as an organization in pursuit of your larger vision.  But as a leader, how do you ensure your team is aligned on mission? And most importantly, how can…

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