Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • How to Get Your Team to Align On and Live Out Your Mission

    How to Get Your Team to Align On and Live Out Your Mission

    Your mission statement is meant to be a brand tool that informs your decisions on a daily basis.  It describes what you do on a daily basis as an organization in pursuit of your larger vision.  But as a leader, how do you ensure your team is aligned on mission? And most importantly, how can…

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  • How Do I Use My Mission Statement in My Brand?

    How Do I Use My Mission Statement in My Brand?

    Mission statements are cute, aren’t they?  Clients get all tangled up in using words they’d never actually say and lofty statements that sound amazing but have nothing to do with their product or service. “Our mission is to empower women to be their best selves.” Um, you sell hosiery.  Or they make it so generic:…

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  • Attract Business to You the Way The Royals Do

    Attract Business to You the Way The Royals Do

    Time for something completely different! Ready to arrange your space to attract more clients, revenue, and success? Today’s guest post is from Linda Rubright, founder of happyhousefengshui.com. Linda has been practicing feng shui for over a decade. She puts a modern, easy to understand spin on an ancient practice to help people quickly and simply attract…

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