Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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5 Ways Empathy Benefits Your Business
Empathy is not just good for society, it is good for your organization’s performance. (Yes, if I have to speak to selfish motives to make the world more empathetic, I will!) Empathy has been shown to have a direct impact on everything from customer loyalty to innovation to profits. When embraced with genuine intent and not simply as a…
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Don’t compromise your story
Sometimes, we are so confident and passionate about the story we have to tell. We know that we can offer tremendous value, whether through our own brand story for customers or a creative story that leads to art, music, poetry or dance. Commerce and art are similar. When the story inspires you and resonates for…
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3 Ways to Show More Empathy to Your Customers and Clients
Empathy is not just a woo woo concept. My new book, The Empathy Edge, explores the very practical, bottom-line impacts of having an empathy mindset. The book is for big organizations…and, yes, for solopreneurs. My research found that this ripple effect and the associated benefits achieved by adopting an empathy mindset as part of your…
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