Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Don’t compromise your story
Sometimes, we are so confident and passionate about the story we have to tell. We know that we can offer tremendous value, whether through our own brand story for customers or a creative story that leads to art, music, poetry or dance. Commerce and art are similar. When the story inspires you and resonates for…
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3 Ways to Show More Empathy to Your Customers and Clients
Empathy is not just a woo woo concept. My new book, The Empathy Edge, explores the very practical, bottom-line impacts of having an empathy mindset. The book is for big organizations…and, yes, for solopreneurs. My research found that this ripple effect and the associated benefits achieved by adopting an empathy mindset as part of your…
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Are you giving too much away?
Recently, someone wrote to me and asked: “Maria, how can I differentiate my services without actually ‘giving it all away’ in the marketing and sales process? It’s literally like pulling people out of The Matrix: unfortunately “no one can be told what the Matrix is – you have to see it for yourself.” So I spend all this time ‘explaining the disrupter’ to explain and differentiate myself…
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