Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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4 Tips for How to Sell Without Selling Your Soul
If you’re like most entrepreneurs, you love being creative, dynamic, bold, innovative. But there is one thing that you probably hate with the white-hot passion of a thousand suns: SELLING Which is unfortunate, seeing as how that generates revenue. Women business owners especially struggle with what they perceive to be “annoying”, “slimy” or “sleazy.” We…
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How to Form a Deeper Connection with your Audience
We all want those customers who adore us, right? Like superstar singers or best-selling authors, we want groupies who can’t wait for our next album to drop or our next book to hit the shelves. We see people like Beyonce or Elizabeth Gilbert and we think, “Wow! They have millions of people who can’t wait…
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The Lost Art of Empathy: A Customer Email Makeover
You know what’s missing in today’s customer service landscape? The secret sauce to delighting your buyers–even unhappy ones–that so many businesses, regardless of size, get wrong over and over again? Showing authentic empathy. Sadly, many small businesses, are their own worst enemies when it comes to sabotaging their sales. They focus solely on running the…
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