Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • Why Face-to-Face in an Internet World Matters

    Why Face-to-Face in an Internet World Matters

    Branding expert and author Dorie Clark first came on my radar when I saw a powerful video about bravely being yourself and not allowing others to define your brand. Inspired, I began following her work: Harvard Business Review, Forbes and Entrepreneur columnist, TEDx speaker, professor at Duke University, consultant for Fortune 500 companies. This woman…

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  • 4 Tips for How to Sell Without Selling Your Soul

    4 Tips for How to Sell Without Selling Your Soul

    If you’re like most entrepreneurs, you love being creative, dynamic, bold, innovative. But there is one thing that you probably hate with the white-hot passion of a thousand suns: SELLING Which is unfortunate, seeing as how that generates revenue. Women business owners especially struggle with what they perceive to be “annoying”, “slimy” or “sleazy.”  We…

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  • How to Form a Deeper Connection with your Audience

    How to Form a Deeper Connection with your Audience

    We all want those customers who adore us, right? Like superstar singers or best-selling authors, we want groupies who can’t wait for our next album to drop or our next book to hit the shelves. We see people like Beyonce or Elizabeth Gilbert and we think, “Wow! They have millions of people who can’t wait…

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