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Maria’s weekly expert insight on empathy-led business, culture and brands

  • How to hand-craft your brand experience: Brand at Work case study Taylor Stitch

    Here’s a lovely little sneak peek at one of the fresh new case studies from the 2nd edition of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, launching April 1, 2014! Lots of launch week goodies and a free teleseminar so make sure you’re signed up for The Juice so…

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  • Are you a solopreneur? 3 perks and 3 downsides you can easily combat

    Going solo in your business is either a launch strategy or a deliberate business model choice. Sometimes you are just getting off the ground and you’re a party of One, doing everything from accounting to marketing to product development. Other times, though, you are intentionally creating a lifestyle business and don’t want extra complication from staff, tax…

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  • In memoriam: A man behind a brand

    The trouble with taking on clients you adore is that you care for them as friends, not just business associates. This leaves you vulnerable and shocked when they are suddenly gone. Last week, one of my favorite clients, Jack Leary, passed away without warning from a heart attack. We’re all still stunned and my prayers…

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