Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • 4 tips to create magnetic brand messaging

    How can you engage and delight your audience without sounding like everyone else? Brand is communicated through more than just a pretty logo. It’s actually communicated in three important ways: visually, verbally, and experientially. I call this the Three Legged Stool of Brand. I’ve talked about this in a past video. Visually is what you…

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  • How to Define Your Target Market? Channel your inner Aaron Sorkin

    What can the screenwriter of such TV and movie hits as West Wing, The Social Network and my new obsession The Newsroom teach you about defining your customer niche or target market? A heck of a lot. Doesn’t matter whether you have a business, blog or book. It’s vital to define who will realistically consume…

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  • Ouch! 7 ways to deal with criticism

    As many of you know, this summer I’m on sabbatical as I take a 5-week summer acting congress with San Francisco’s American Conservatory Theater (A.C.T.), one of the most renowned theaters and actor training/MFA programs in the country. Alumni include Annette Bening,, Denzel Washington, Elizabeth Banks, Anika Noni Rose and countless other working actors whose faces…

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