Cash flow, creativity, and compassion are not mutually exclusive™
Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • How to Define Your Target Market? Channel your inner Aaron Sorkin

    What can the screenwriter of such TV and movie hits as West Wing, The Social Network and my new obsession The Newsroom teach you about defining your customer niche or target market? A heck of a lot. Doesn’t matter whether you have a business, blog or book. It’s vital to define who will realistically consume…

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  • Ouch! 7 ways to deal with criticism

    As many of you know, this summer I’m on sabbatical as I take a 5-week summer acting congress with San Francisco’s American Conservatory Theater (A.C.T.), one of the most renowned theaters and actor training/MFA programs in the country. Alumni include Annette Bening,, Denzel Washington, Elizabeth Banks, Anika Noni Rose and countless other working actors whose faces…

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  • Stuck in neutral? 4 ways to reboot your business and rekindle your fire

    Ah, the first blushes of entrepreneurial love. The romance! The energy! But what happens when the passion fades and the reality of demanding customers/clients, overwhelming marketing options and painful tasks (QuickBooks, anyone?) creeps in? Suddenly, your business becomes a grind and you find yourself working harder for less reward, less return…and less joy. Your once appreciative…

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