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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Words that work: How to sell without sounding like a sleaze
Too often, business owners believe that just because they know how to write, that their words will persuade people to pay attention, buy their products or provide word of mouth. But effective copywriting to compel an action or convey a brand takes a special skill. Today, Jared Matthew Kessler, Chief Copy Officer (CCO) at The…
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Your assignment: Wake up and smell the coffee
Today, I’m giving you a homework assignment. Many clients look at me sideways when I ask, “What are your brand differentiators?” They are not sure why they are better, smarter, faster, cheaper, hipper than their competition. Or they struggle because “Well, I offer coaching services just like ten billion other coaches. Nothing I can say…
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Website audit: Putting myself under the microscope for you
Today, I’ve got a special treat for you. As I always say, getting an expert to give an unvarnished, unbiased view of your brand is always a good thing. You might know in your own pretty little head what you intend to communicate but you may be too close to your business to see that…
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