Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

How to spring clean your brand, business (& life)

It’s that time of year again, when the trees bud, the air warms (at least if you’re not in Seattle) and we start to shed our winter cloaks in lieu of open-toed shoes and lighter fabrics. Freeing ourselves from the unwanted weight of heavy parkas and wool mittens feels pretty darn good. And with that,…
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Brand lessons non-profits can learn from small business – and vice versa: A chat with Aimee Stone Munsell

Non-profits and small businesses have a ton in common: not enough resources, time or budget to spread their message and acquire customers (donors) while also getting their work done. But sometimes, they are sabotaging themselves and there are simple brand fixes and marketing tactics these organizations can implement to get more bang for their buck. We’ll…
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Is your brand carrying excess baggage?

Guest post by Betsy Talbot, author of Strip Off Your Fear: Slip Into Something More Confident. She and her husband Warren write about the 5 Tenets to Live the Good Life at Married with Luggage. They are currently traveling in Asia. Isn’t it just a little bit funny that the owner of a site called…
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