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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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The real scoop on “authenticity” and what it means to your customers
Type “authentic branding” into Bing and you’ll pull up 581,000 results. The advice to “be authentic” hits business owners and entrepreneurs more than gray skies hit Seattle from October to May. And, yes, I give this advice to my clients. But what does being “authentic” really mean? This term has been bastardized a bit in…
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Better get your “content on”: you must read this book!
The rules of marketing have changed. I am seeing more and more evidence that bigger companies do not get what small, strappy entrepreneurs have figured out. The way we need to reach, connect and attract customers has fundamentally changed. Recently, I got to speak to two good friends who are both marketing execs at Silicon…
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