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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Do you know how to make the “Switch?”
Think you don’t have the power/budget/influence to make change happen on a large scale? Think again. I absolutely devoured Chip and Dan Heath’s latest book, Switch. I was a huge fan of their book Made to Stick, which presented a framework for how to create messages that people remember, engage with and act upon. Switch…
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Tracking your every move
I don’t get the whole appeal of location-based apps and ads. I mean, yes, I get that it would make things convenient if my phone could recommend restaurants I was passing by, or a notify me about a special Frappaccino discount at the next Starbucks I was about to hit. When I was single, traipsing…
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Ask the Expert: Matt Heinz on how to sell your heart out
Do you think Sales is a four-letter word? Well, Matt Heinz can help you break it down into something manageable, repeatable and effective. I sat down recently to grill him on his new book, Successful Selling: How to Attract, Manage, Close & Keep More Business in a Buyer-Centric World, The book answers questions like: What…
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