Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Every business needs marketing
I was incensed recently by someone writing an article about “businesses who don’t need marketing.” For lack of a more eloquent way to say this, I’m calling total B.S. If you believe marketing stops at “advertising” then yes, not every business needs marketing. Look at how successful companies like eBay (in the early days), Google…
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Good and bad reasons to rebrand
Congrats! You have diligently crafted a strong brand strategy. You’ve parlayed that strategy into core messaging and an on-target visual identity. You’ve been cruising along, doing business and making customers happy. So when is the right time to rebrand? And more importantly, when is the wrong time? GOOD REASONS TO REBRAND: · Change in the…
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Marketing to women? What she’s not telling you
If you market to women in any way, shape or form, run and pick up a copy of What She’s Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It . Written by three women who run a women’s marketing research firm and have done work for big global…
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