Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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How to Parlay Your Personal Brand into Your Business Brand
This is the number one brand challenge I hear from small business owners. “But so much of my business is tied up in my own personal reputation and who I am. How do I ensure the company builds its own brand, independent of me, so I can expand?” Take a tip from Warren Buffett, who…
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What do others see in your brand?
Wow! A writer for Gnosis Arts Microtank assessed the Red Slice brand recently in a very complimentary piece called The Science of Branding. You should check out all parts of this series, as it’s very interesting in terms of how branding works in the human brain. This Part 2 talks about 6 modern branding approaches:…
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Why should I talk about your business?
Loved this recent post by Seth Godin about why ideas spread. This directly relates to benefits and why people should talk about your company, your cause or your brand. What is in it for them? Do you know why they should care/recommend/buy? And if you do, is your brand set up to address it so…
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