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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Microsoft finds the brand sauce…finally
I’m pleased as punch about Microsoft’s new branding directions lately. They are finally starting to connect on an emotional level with some consistency across their consumer products. Hurrah! OK, I’m not on drugs: I know they don’t necessarily have the rabid fans of Apple. but they are making strides for a company that has previously…
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What you never want a customer to say about your business
We’ve talked a lot here at Red Slice about “walking your talk” and living your brand inside and out. Here is one newspaper article quote you never, ever, EVER want associated with your company and brand: “Chevron’s rhetoric and the public image that they put forward is very different from how they’re actually operating.” This…
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How to write an email that gets ripped open like a 5 year-old’s birthday present
Do you get frustrated sending emails to potential clients or partners that never get opened or fall into the ether? I sure do… We’ve all been there: we spend hours poring over every word and line of a carefully crafted email only to click Send and wait like a lovelorn teenager by the phone. Cue…
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